blurbology – (blurb-OL-uh-jee), noun

1. The science of blurbing.
2. The study of the “blurb” and its use within the neighborhood.
3. An amusing word that is fun to say.

What is a blurb?

A blurb is your favorite beach on the Bermudian coast.  It’s your favorite entre to order at Gullifty’s in Rosemont.  It’s your opinion on that movie you just saw.  It’s your opinion on the Harley you just bought.  A blurb is an analogy you’ve discovered in your favorite book, or that secret study hide-a-way you’ve discovered at your school.  Simply put, a blurb is a piece of you.

So what is a blurb?

A blurb is an idea that you share.  So a blurb can be many things.  It can be:

• The free throw work-outs your team uses in the days before a big game.
• Your opinion on your calculus professor.
• Why you didn’t let your children play football.
• Why you insisted your children play football.
• And so much more.

There is no one example that can completely encompass what a blurb is.  Similar to their authors, every blurb is unique.

Here’s how to blurb in seven easy steps:

1. First, think of something unique to share.

• Example:
  
  My stomach – “You know, Aunt Frannie’s fruitcakes are fabulous.”
  
  Me  – “I think I’ll share Aunt Frannie’s recipe with the neighborhood by blurbing.
  

2. Select an area within the neighborhood to share it.

• Example:
  
  This recipe belongs in:
  the café --> recipes --> desserts

3. Once you’ve arrived at your blurbing destination, click on the “new blurb” link on the right side of the page.

4. Upon clicking this link, you will be taken to the blurbing screen.  Start off by filling in your blurb’s subject (Subject formatting will vary based on section of the neighborhood.  Please adhere to the respective format.)

• Example:
  
  Subject: Aunt Frannie’s Family Famous Fruitcakes

5. Blurb away!

• Example:
  
  Are you fancying a fresh fix on of fantastic flavor?  Here’s a fruitcake recipe made famous by my fabulous Aunt Frannie.
  
  Ingredients:
  
  a. Ingredient A
  b. Ingredient B
  c. Ingredient C
  d. Ingredient D
  e. Ingredient E
  
  Instructions:
  
  Mix A, B, and C in a pot.  Stir for X minutes.  Cook for Y minutes.  Cool for Z minutesVoila! I hope you are fond of this fascinating and fiery fruitcake.
  

6. Before submitting your blurb, you can click the “preview” button to get an idea of what your blurb will look like when shared in the neighborhood.

7. Finally, click "share." 

By reading this, you have officially passed blurbology 101.

Now, it’s time to talk about sharing.